175: Embracing Ecommerce Metrics

The rise in ecommerce is well documented. But one of the key differences compared to physical shops is the volume of data available. And understanding how to analyse the data and draw actionable insights will be key. In this episode, Ben Salmon, co-author of "Your Number's Up", joins to explore how you can embrace digital retail and drive growth through your ecommerce metrics.Listen in to this episode to discover:How to diagnose your digital performance. How to engage senior leaders and other stakeholders across the organisation. And a key way to understand which metrics to start with.Full show notes are at www.obandco.uk/175.