175. Growing vs. Scaling a Retail Store

"Growing" and "scaling" are so often used interchangeably, especially in business contexts. I've always wanted to know what these words truly meant, so I read countless articles about the definition of growing versus scaling a retail store. Ultimately, I still felt confused and was left without a clear answer.  Attendees at my Virtual Conference asked about the difference between growing and scaling on the first day of our weekend together, and I'm so thankful they did. It gave me the motivation I needed to finally determine the answer to this question—both for myself and for all of you!  I dug deep, did some more reading and research, and finally had an a-ha moment. Listen in to learn what the true definitions of growing and scaling are, how they apply to indie retail businesses, and what your goals should look like based on these terms. For show notes, including links to anything I've mentioned in this episode, visit www.savvyshopkeeper.com/episode175.  Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)