175. How to Get Retail Buyers to Discover Your Brand With Brandon Leong, RangeMe

175. Trade shows get canceled. Buyers are overwhelmed. And your brand never gets seen. If retailers can't find you, you can't scale — no matter how good your product is. In this episode, I sit down with Brandon from RangeMe to unpack how emerging CPG brands can become discoverable in today's digital-first retail environment. We talk about why relying solely on trade shows is risky, how to future-proof your sales strategy, and how to position your brand so buyers find you when they're actively sourcing new products. You'll learn how to tell a compelling digital selling story, leverage certifications and search visibility, and create a scalable B2B presence that works 24/7. Retail buyers still want innovation — they just need efficient ways to find it. If you want more retailer meetings, better follow-up, and a modern retail strategy, this is your playbook. Download the free Trade Marketing Essentials guide at the link in the show notes and go deeper by listening to more episodes designed to help you grow sustainable CPG sales. Get instant access on the show webpage: RetailSolved.com/session175