175. How to Run a Successful Pop-Up Shop - with Matt Hopkins, founder of The Great Brand Exchange

In this week's episode, Jess chats with Matt Hopkins, founder of The Great Brand Exchange. The Great Brand Exchange helps small businesses grow and scale by giving them routes into high-street retail and helps bring exciting, unique, local products to major retailers. Since its inception, the Great Brand Exchange has generated £50 million in revenue for small businesses, managed 5,000 pop-up events and created an active network of 12,000 emerging brands.  Episode Description: How did the Great Brand Exchange come about? (2:39) What does the GBE do? (7:01) What's the value that the GBE brings to small businesses and big retailers alike? (11:51) What content is best for matching with/attracting brands? (17:44) What are the benefits of pop-up shops for small businesses? (20:04) What makes a successful pop-up shop? (22:40) What trends does Matt see in retail at the moment? (25:56) How can Jewellers get started with the Great Brand Exchange? (33:22) Matt's tips for business success (35:00) Resources: Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group The Great Brand Exchange   Find Jewellers Academy on Instagram and Facebook