175: How to Succeed with Just One $5,000 Coaching Program (featuring Michael Walker)

On today’s episode, I’m talking with Michael Walker from modern-musician.com. Michael’s story is awe-inspiring. From an almost dental student with musical dreams to a successful musician coach, Michael has turned one program into an incredible business. Join us as we discuss coaching vs. course, presenting a high ticket offer with confidence, and finding the right team. Hope you enjoy! “You have the map. If you keep coming back to it, you can get there. But you’ve got to keep going. You have to put one foot in front of the other one. Keep going.” -Michael Walker       In This Episode, We Talked About: (5:49) My current tech stack (11:03) Dr. K.’s new podcast (18:58) Introducing Michael Walker (21:33) Paradise Fears (23:50) Tour Hacking (26:38) The motivator (32:23) The idea (35:57) The next steps (45:10) Coaching vs. Course (47:50) Scaling the package (53:49) Program structure (58:08) Why not offer a course? (1:02:20) Presenting the high ticket offer (1:06:30) Finding the right team (1:16:43) Something cool Michael has been able to do because of his business (1:19:50) Final advice from Michael (1:23:49) Dr. K.’s takeaways (1:28:49) Thoughts on having a coaching program (1:33:50) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Michael’s website Resources and Recommendations: Kinsta Wordpress BuddyBoss LearnDash WooCommerce PayPal Stripe CartFlows Elementor WP Fusion ActiveCampaign Automator WP Zapier Events Calendar GamiPress Affiliate WP Kajabi Wes McDowell Big Brothers Big Sisters Jonathan Mendonsa Jeff Walker Eban Pagan The 4-Hour Workweek Think and Grow Rich Profit First Rocket Fuel Tony Robbins Graham Cochrane Granola Face Skin Care I Propose A Story Jacques’ Courses: Piano in 21 Days David’s Courses:(0:59) Catching Up/ Platform Update Wellness Program Expert