175: Marketing messaging is not sales messaging

Too often companies spend a lot of time and resources on figuring out how to describe what they do on their website.  The straplines, tag lines, and cute sayings.  That may work for websites and email blasts but it doesn’t work for the sales team.  The difference is marketing does one-to-many and one-way communication.  Sales does one-to-one and two-way communications.  Sales messaging needs to be deeper, more nuanced, more natural, and more of a conversation.Too often people confuse marketing messaging and sales messaging.You'll learn why marketing and sales messaging are different: One-to-many vs One-to-oneGeneralized vs PersonalizedLead with message vs Lead towards messageSuperficial vs In-depth conversation Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.