#175 – Mastercast: Cross-cultural sales leadership dynamics w/ Joanna Hillman (2022)

What this episode covers

In this episode of the Sales Transformation Podcast's Mastercast series, Phil speaks to Joanna Hillman, Director of European Development at Reed & Mackay, about her Master’s dissertation on leading cross-cultural teams.  Jo explains how her dissertation broadened her understanding of cultural nuances, and how taking these differences into account can make you a more effective communicator. She argues that cultural intelligence frameworks are underrepresented in sales training, and as teams grow increasingly global they need to feature more heavily.  Highlights include:  [04:17] – The moment that flagged the need for better international leadership skills [18:43] – There are major differences between countries when it comes to communication styles [48:15] – Doing the master’s was a great anchor in times of uncertainty  Connect with Philip Squire on LinkedIn  Connect with Joanna Hillman on LinkedIn  Join the discussion in our Sales Transformation Forum group.  Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

PodParley-generated summary based on available episode metadata and transcript content.