175 Measuring the Athlete’s Brain with Pison Co-Founder Dexter Ang

Dexter Ang, Executive Chairman and Co-Founder of Pison, joins the Sports Business Leaders Podcast to discuss how the company is bringing neural sensing and cognitive performance technology into sports.Pison has developed patented technology that reads neurological signals from the wrist, giving athletes new ways to measure and train reaction time, decision-making, alertness, and cognitive performance. The technology was developed over seven years with the military and is now being used across professional and collegiate sports.Dexter shares the personal story that led him to start Pison, how the company is working with baseball programs to better understand the connection between cognitive performance and player development, and why neurological data could become an increasingly important part of how athletes train and perform.We also discuss what Pison is learning from working with elite athletes and the lessons Dexter has learned building partnerships and introducing an entirely new technology category to the market.