#175 - Mit Customer Loyalty Analytics deine Kund:innen bei Amazon besser verstehen und binden

Wolltest du auch schon immer deine Amazon-Kund:innen voll durchdringen? Das ist jetzt möglich! Amazon hat nämlich das Customer Loyalty Analytics Dashboard released. Wann es nach Deutschland kommt, wie das Dashboard aussieht und welche Möglichkeiten du künftig haben wirst, erklären dir Florian und Mareike – nach langer Zeit mal wieder im Doppelpack 🎉Alle Themen der Episode im Überblick: Intro (00:00 - 02:05) Amazon News der Woche (05:35)Warum ist Kundenbindung so wichtig? (07:39)Neues Dashboard in Brand Analytics: Customer Loyalty Analytics (09:38)Gibt es das Dashboard auch schon in Deutschland? (14:55)So kannst du auf das Customer Loyalty Dashboard zugreifen (16:10)Brand Ansicht in Customer Loyalty Analytics (17:03)Segment Ansicht im Dashboard (28:50)Customer Lifetime Value (CLV): Was sindisst deine Kund:innene Wert? (32:18)Zwischenfazit und Einschätzung von Florian & Mareike (37:00)Du bist dran: Die Hörerfrage (25:04)Zusammenfassung und Fazit (43:17)Links & Ressourcen:Dein Amazon Sponsored Brands Guide Wie kaufen Kund:innen auf Amazon Black Friday: Last Minute Hacks für deine Amazon Ads KampagnenFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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This episode is 44 minutes long.

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This episode was published on November 1, 2023.

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