176: Corey White, CEO @ Cyvatar: how to create a compelling cybersecurity product for SMBs

Many cybersecurity companies skip over SMBs as a target market.  But that's NOT what Corey White did when he founded Cyvatar.  He took everything he learned from being in the business for over 20 years to create a compelling value prop for SMBs.In this episode, learn:how Corey took his learnings from 20 years of security assessments, pen tests, and incident response to create Cyvatarwhy SMBs can't afford to be attackedwhy SMBs need to be cyber-ready to do business with big companieswhat it takes to educate SMBs on what they need to do for cybersecurityhow he is moving the industry away from charging customers to tell them what is wrongCyvatar: www.cyvatar.aiCorey: On LinkedInYou might also like the following: 160: Anurag Gurtu, Chief Product Officer at StrikeReady: How to sell a platform154: Ashley Leonard, CEO of Syxsense - How to go after the mid-market98: One tip to avoid sounding stupid in conversations with your prospects Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.