176. How to Rock Product Marketing w/ Ajit Ghuman

In this episode of the Sales Hacker Podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale . Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good.What You’ll Learn - The role of product marketing, perfectly summarized- Why pricing is too often an afterthought- How to make pricing decisions upstream- The importance of truth tellingShow Agenda and Timestamps- About Ajit Ghuman & Narvar [3:40]- The role of product marketing [5:30]- A pricing philosophy that works [8:55]- The relationship between price & customer satisfaction [14:15]- Why truth trumps feeling good [22:28]- Paying it forward: shout-outs [27:16]- Sam’s Corner [29:40]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.