176. HOW TO SELL EXPENSIVE THINGS

The strategy and the mindset behind selling premium offers — and why being called expensive should be a compliment.Most people lead with their cheapest offer and wonder why high-ticket sales feel impossible. This episode breaks down exactly how to build, position and sell expensive offers — from restructuring your offer suite and making your premium service the hero product, to the mindset work that lets you say a big number out loud without your voice breaking. Real pricing, real numbers, no fluff.Key Topics Covered:Why your beliefs about "expensive" are quietly making your business decisions for youThe two-part pricing formula: what it's actually worth vs what the client walks away withHow to build an expensive offer when you've never sold one (you probably already have)Why your hero product should be your most expensive offer, not your entry-level oneThe credibility assets premium buyers actually look for before they pay youHow to stop making people hunt to pay you — and why hidden pricing kills high-ticket salesThe "say it out loud" hack that makes big numbers feel effortless in a pitchWhy premium buyers are already lurking in your audience without commentingTIMESTAMPS0:00:00 - Why making money with extra zeros attached is exceptionally fun0:01:21 - The caveat: you need skills worthy of the price tag0:02:28 - What does "expensive" actually mean to you? (Check your beliefs)0:05:00 - How I price my offers: value, transformation, client0:05:55 - Why I want clients to think I'm unreasonable and expensive0:09:39 - Strategy 1: You need an expensive offer (you may already have one)0:12:07 - Strategy 2: Make your most expensive offer your hero product0:14:36 - Strategy 3: Stop making people hunt to pay you0:17:45 - Strategy 4: Build the credibility that sells the price for you0:23:30 - Mindset: Say your price out loud until it's as easy as ordering coffee0:26:28 - It's not the price stopping you — it's the client and the scope0:29:15 - Why your self-worth can't depend on people paying youLINKS AND WORK WITH ME:Private Advisory: https://www.professionalbabe.com/consulting/Good In Business: https://www.professionalbabe.com/good-in-business/Hot Business Audit: https://hot-business.scoreapp.com/Business Bang: https://www.professionalbabe.com/business-bang/Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬Support the showIf you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.