EPISODE · Nov 30, 2021 · 59 MIN
#176: How To Use Email Marketing To Land Corporate Clients As a Photographer | With Daniel Clark Cunningham
from 6 Figure Creative · host Brian Hood
Most freelancers shy away from the corporate world because “they’re special snowflake creatives who will never sell out and could never possibly be fulfilled working with corporations”. The reality is that any creative work can be fulfilling. The beauty of working with corporate clients is they actually have budgets. With budgets come options... The option to actually make great money as a creative. The option to turn down clients who don’t have budgets. The option to do bigger, better, more creatively-fulfilling projects. This week’s guest, Daniel Clark Cunningham, is a perfect example of this. He’s worked with many household names – from Discovery Network to Dale Earnhardt Jr., to Chevrolet – and he’s learned a lot along the way. He’s also taken a very unconventional path to get to where he is today. Listen now to learn how Daniel used “the war of attrition”, constant failure, and email marketing to build his photography business. In this episode you’ll discover: How to level up from broke clients to well-paying gigs The three things needed to succeed as a freelancer Why internships are sometimes a necessary evil How to outlast your competition When to work on projects for yourself The key to understanding your clients How being ready to say “yes” brings opportunities How to explain why you’re worth what you charge For full show notes, visit https://6figurecreative.com/176
What this episode covers
Most freelancers shy away from the corporate world because “they’re special snowflake creatives who will never sell out and could never possibly be fulfilled working with corporations”. The reality is that any creative work can be fulfilling. The beauty of working with corporate clients is they actually have budgets. With budgets come options... The option to actually make great money as a creative. The option to turn down clients who don’t have budgets. The option to do bigger, better, more creatively-fulfilling projects. This week’s guest, Daniel Clark Cunningham, is a perfect example of this. He’s worked with many household names – from Discovery Network to Dale Earnhardt Jr., to Chevrolet – and he’s learned a lot along the way. He’s also taken a very unconventional path to get to where he is today. Listen now to learn how Daniel used “the war of attrition”, constant failure, and email marketing to build his photography business. In this episode you’ll discover: How to level up from broke clients to well-paying gigs The three things needed to succeed as a freelancer Why internships are sometimes a necessary evil How to outlast your competition When to work on projects for yourself The key to understanding your clients How being ready to say “yes” brings opportunities How to explain why you’re worth what you charge For full show notes, visit https://6figurecreative.com/176
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#176: How To Use Email Marketing To Land Corporate Clients As a Photographer | With Daniel Clark Cunningham
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