176: Stacy Thal - How To Maximise Your Business Value Through Brand Strategy

Stacy Thal is an MVP Brand Strategist, Stacy Thal helps founders and C-suite executives create breakthrough brands.  She has worked with organizations like Google, Walmart, Pottery Barn, META, and many SMB organizations.  She helps these organizations create and articulate a differentiated foundational brand strategy, and to go to market quickly with confidence, and attract and retain the right employees for their vision and culture.   In today's episode, Stacy Thal shares: How being made redundant several times helped her realize that consulting was what she was meant to be doing. Branding is a process, and all processes can be learned and applied. What is a brand guideline, and how to differentiate yourself in the marketplace What are the key elements of a strong brand strategy foundation: - Strong foundational belief Clear mission, vision, and values A clear promise to your customers Your value proposition Your pledge that you declare publically (and living authentically with that) How getting clear on your mission, vision, and values is important to your brand. Defining that authentically is really critical to attracting and retaining talent, customers, and funding. How to socialize the mission, vision, and values in a way that keeps the organization excited and aligned. Why you need a branding strategy documented. Why should you be asking, "What really matters to you?"  What matters, matters! How asking that question has allowed Stacy to get clear on her priorities and live a life she loves. Through this question, she has been able to spend more time with family, be of more service to her clients, and have time for Salsa dancing. How to find out what are the emotional triggers of your customers. Habits & Rituals that have enabled Stacy to live life on her terms - self-care is important: 1. Building an ongoing pipeline of work. 2. Daily recalibrating naps (10mins to 20 mins to reboot the brain). 3. Daily walk, first thing in the morning Why you must schedule marketing time, and do it regularly And much more…     Resources mentioned in today's show: www.stacythal.com/MVP   If you would like more insights on profit maximization for your business visit www.ProfitHive.com.au