#176: The Primal Journey featuring Mark Sisson

Mark Sisson is the godfather of the ancestral health movement and the founder of Primal Kitchen. In 2006, he founded Mark's Daily Apple in order to empower people to take control of their health. Prior to starting Mark's Daily Apple, Mark was an accomplished runner and Triathlete, with a top 5 finish in the 1980 US National Marathon Championships and a qualifying spot for the 1980 US Olympic Trials. He was featured in an Outside Magazine article, calling him "The Pied Piper of Paleo" which is a true testament to his impact on growing the alternative health movement. In our conversation with Mark, we discuss his transition from athlete to entrepreneur, his multi-million dollar sale of Primal Kitchen to Kraft-Heinz, his journey from starting a frozen yogurt stand to launching a restaurant, his health principles, and most recently the launch of Mark's new company Peluva - a minimalist shoe company rethinking how we address foot health. Connect with Meat Mafia:Instagram - Meat MafiaTwitter - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinTwitter - Noble ProteinInstagram - Noble Protein SPONSORSSponsorsThe Carnivore Bar - 10% OFF - Delicious & convenient Pemmican BarFond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us!Perennial Pastures - 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaAffiliatesLMNT - Electrolyte salts to supplement minerals on low-carb dietHeart & Soil - CODE ‘MEATMAFIA10’ for 10% OFF - enhanced nutrition to replace daily vitamins! Carnivore Crisps - 10% OFF - Carnivore / Animal-based snacks for eating healthy on the go! CODE: MEATMAFIAPluck Seasoning - 10% OFF - Nutrient-dense seasoning with INSANE flavor! CODE: MAFIAWe Feed Raw - 25% OFF your first order - ancestrally consistent food for your dog! CODE 'MEATMAFIA25'TIME STAMPS1:40- Background6:40- Compelled to share successes9:35- Successes come from failures12:50- Mindset when starting the blog16:00- Other early players in the health space17:54- Gift of Writing25:00- Can you avoid white-knuckling health30:00- Primal blueprint34:00- This generation is not taking risks40:30- Mindset after taking out a 50K loan45:25- It may not be easy, so keep it simple47:20- Lessons learned selling to Kraft-Heinz49:20- What do people not understand about selling a business?54:25- What is the future of food?01:04:00- Secret of Chicken Bones01:12:00- Finding the right life partner01:16:00- What would Mark change about his life?