176. Zachariah "Z" Reitano, Co-Founder & CEO of Ro

Today, I'm joined by Zachariah "Z" Reitano, co-founder & CEO of Ro, a DTC healthcare company offering telehealth for primary care, mental health, sexual health and more. After becoming frustrated in traditional healthcare during a personal struggle with ED, Z co-founded Roman to create more accessible and affordable men's health treatments. Rebranding to Ro, the company extended its telemedicine model to treat issues in women's health, smoking cessation, and weight loss. In this episode, we discuss the company's direct-to-patient digital health platform and Z shares his vision for reimagining the broken healthcare system. Plus, we talk about Ro's newly launched Body Program for treating obesity. In this episode, you'll learn: • How Ro fulfills its mission to make healthcare accessible to all • Z's views on obesity and helping people lose weight with GLP-1 agonists • Ro's future roadmap to improving more patients' lives Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: 00:00) Introduction  (01:36) Ro Background  (02:22) Identifying ways to help patients (04:13) Ro's origin story (09:22) Fixing the broken healthcare system  (13:50) Consolidation of digital health  (20:12) Ro's GLP-1 Body Program  (25:29) Obesity conversation  (29:02) Treating the root cause vs. prescription medication  (43:01) Future roadmap (44:29) Conclusion