177 - 7 Most Common Newsletter Mistakes (and How to Fix Them)

Do you send a regular newsletter? Or maybe you're thinking of starting one? In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about 7 of the biggest mistakes they see business owners make when it comes to sending newsletters. Listen to this episode to hear more about: What Suzi shares about her 20+ years sending a newsletter EVERY week (yes, she hasn't missed a week!). When you do and don't want to start a newsletter. Why a newsletter is worlds apart from a dedicated email send and why that matters when it comes to planning your marketing. How being single-minded with your newsletter will help you get more subscribers and KEEP them. Is it better to be more predictable with your newsletter format or throw in a few curve balls? Can you really send a newsletter with only one story in it? The thing that bugs Suzi most about newsletter designs! The one newsletter Michelle looks forward to getting in her inbox over all others. And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind Content Sells Episode 46 - Are Email Newsletters Still Worth Doing? Content Sells Episode 67 - How to Use "Seeding" to Move People Forward With Your Content Next Draft by Dave Pell - Newsletter Shop Naturally - Newsletter Victoria Labalme Belinda Weaver - Newsletter Ann Handley - Annarchy Newsletter Ann Handley - How To Newsletter James Clear - Newsletter Women's Fitness Adventures - Newsletter Seth Godin - Newsletter Shandra Moran - The Transit Lounge