177 : Founder Friday w/ Jonathan Pascual of Taproom Coffee and Beer in Atlanta, Georgia

Coffee! Beer! Founder Friday! Today we get to talk with founder and owner of Tap Room Coffee and Beer in Atlanta, GA. Jonathan founded Tap Room in 2014 and since then has seen great success creating amazing coffee and beer experiences for both his staff and customers. As an Atlanta native he and the shop have been embraced by the community very well and have a deep passion to serve that community with all they have.  In addition to running Tap Room, Jonathan serves as a coach and consultant for entrepreneurs and coffee startups. He has a passion for genuine personal connection and helping others discover and fulfill their life's calling. As you will see in this interview, Jonathan strives to maintain a healthy balance between business, being involved in the community and church, and living a joy-filled life with his wife and four kids. This conversation dives into the story of what led Jonathan to start Tap Room and the details of operating the shop, recent expansion, balancing life and work, and managing all the relationships and responsibilities that come with owning your own coffee retail business.  In our conversation we cover:  Risk and business relationships Customer retention Hospitality to staff Building relationships Balancing life and entrepreneurship Funding the shop Different set up and build out for beer and coffee Advice to other coffee business people Don't sleep on this interview! It is sure to inspire, inform, and get you thinking about ways you too can create more margin for life amidst work while still having excellence in you shop.    Links:  www.taproomcoffee.com Taproom on Instagram Sprudge Feature on Ground Floor Coffee   Ours Sponsors! www.prima-coffee.com   www.pacificfoods.com/food-service