177. From $30K Debt to Off the Salon Floor: Shelby Garcia Salon Business Transformation

Welcome Queen, Two years ago, Shelby joined me on the podcast and shared what life really looked like behind the scenes of being a salon owner, wife and mum of two. At her lowest point, the salon was on the market, she had $30K in tax debt and she genuinely didn't know how she was going to turn things around. Fast-forward two years and I almost don't recognise the woman sitting across from me. Shelby is now completely off the salon floor, her salon numbers have actually grown, she's leading and developing her team, she has more freedom with her children AND she's building a second business and income stream alongside the salon. And the biggest transformation hasn't just been financial. It's been who she's had to become as a woman and leader to create it. In this very honest conversation, we unpack the beliefs Shelby had to break around making money without physically servicing clients, navigating staff changes without scarcity, motherhood and business-owner guilt, developing her leadership and learning to back herself when other people didn't understand her decisions. We also get into her decision to build an additional income stream and what happened when people closest to her criticised, mocked and questioned what she was doing. Spoiler: she nearly let it stop her. Then she decided to show up even MORE and went on to promote in rank, have some of her best months and grow her team. 🔥 In this episode: Going from $30K debt to a thriving salon business How Shelby finally stepped completely off the salon floor Motherhood, business + creating more freedom with her kids Becoming a leader instead of simply being the busiest person in the salon Navigating staff changes without fear or scarcity Creating multiple income streams as a salon owner Dealing with judgement from family + people who don't support your vision The biggest reminder from this conversation? You don't have to choose between being a successful business owner and having a life outside of your business. Sometimes the business doesn't need more of your time. It needs a different version of you. 🔗 Curious About Becoming a Business Partner? If Shelby's journey has you thinking about creating an additional income stream of your own + partnering with Annie. 👉 Apply to Become a Business Partner 💬 Let's Connect Instagram: @Annie_Knight_Facebook: Anastasia Louisa Instagram: @ShelbyGarcia__ Send a DM for info on becoming a biz partner with Shelby.  If this episode resonated, send it to a salon owner, businesswoman or mum who needs to hear what's possible when she stops accepting "that's just how it has to be." And don't forget to follow Creatress of Freedom + leave a review if you loved this conversation. 🎙️🤍