177: How to think bigger, bolder and clearer when differentiating

Security leaders believe that many security products are pretty much the same.  They do the demos, listen to the pitch deck, and watch the videos, and often their conclusion is, "meh, pretty much like these other guys."In this episode, I talk about why we need to think bigger, be bolder and be clearer in our differentiation.  We cover:- how many companies end up thinking too small- the trap that many vendors fall into- real, live examples from cybersecurity company websitesWebsites covered:CrowdstrikeBlackberryDazzAqua SecurityTinesTorqRevelstokeYou might also like the following:176: Corey White, CEO @ Cyvatar: how to create a compelling cybersecurity product for SMBs173: Increase your close rate by working with mobilizers and innovators (and who these people are!)76: 3 ways to use ancient philosophy to run your sales team more effectively Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.