177 - ICONIC Advice: Marketing and Sales Secrets for Health Businesses with Billy Bosch of Iconic Protein

Building a protein drink empire with Billy Bosch of ICONIC Protein. In This Episode: 02:00 - Revenue is vanity and profit is sanity 05:00 - The challenge of dealing with investors 07:00 - Working with private equity 09:00 - The power of a pedigree 12:00 - The technology of a protein drink 14:30 - Working sales for Shell 16:30 - Slumlording 20:00 - Running a nightclub and events 25:00 - The birth of a protein drink company 27:00 - Learning sales 29:00 - The power of "cool" 31:00 - Coming up with a business name 34:00 - Marking > sales 36:00 - Sales versus branding 37:30 - "What can you do for me?" 38:00 - Playing the "deal" game 43:00 - Finding product market fit 45:00 - Talking longevity 49:00 - Building a personal brand 53:00 - Living forever 56:00 - Top longevity ingredients 59:00 - Longevity hacks 01:02:00 - Rapid fire questions 01:12:00 - Trust your intuition ⁠⁠⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/177