#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People

This week, we get meta, discussing the strategy and execution behind high-impact B2B podcasts. Jodi speaks with Anne Feuss, Co-founder of PodPeople, an agency that produces top-ranking shows for clients like Google and HBO.Anne offers actionable insights on how B2B brands can stand out in a noisy market. We cover key topics, including:Finding the right host and hook to make technical content compelling.The essential move from audio-only to video-first podcasting.Tying content efforts to commercial impact and pipeline growth.Learn the current trends B2B audiences demand and how to evolve your content strategy from basic to best-in-class.