#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People

from FINITE: B2B Marketing Podcast for Tech, Software & SaaS · host Jodi Norris

This week, we get meta, discussing the strategy and execution behind high-impact B2B podcasts. Jodi speaks with Anne Feuss, Co-founder of PodPeople, an agency that produces top-ranking shows for clients like Google and HBO.Anne offers actionable insights on how B2B brands can stand out in a noisy market. We cover key topics, including:Finding the right host and hook to make technical content compelling.The essential move from audio-only to video-first podcasting.Tying content efforts to commercial impact and pipeline growth.Learn the current trends B2B audiences demand and how to evolve your content strategy from basic to best-in-class.

What this episode covers

This week, we get meta, discussing the strategy and execution behind high-impact B2B podcasts. Jodi speaks with Anne Feuss, Co-founder of PodPeople, an agency that produces top-ranking shows for clients like Google and HBO. Anne offers actionable insights on how B2B brands can stand out in a noisy market. We cover key topics, including: Finding the right host and hook to make technical content compelling.The essential move from audio-only to video-first podcasting.Tying content efforts to com...

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#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People

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How long is this episode of FINITE: B2B Marketing Podcast for Tech, Software & SaaS?

This episode is 28 minutes long.

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This episode was published on December 1, 2025.

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