177: Stop With Your Hit And Run Email Campaigns

What this episode covers

Email Marketing is often used as a ‘Hit and Run’ medium. This approach reduces your click through rates and increases your unsubscribes. Build a relationship with your readers. Be subtle with your sales call to actions, weaving these in a story, written in a style as if you are having a conversation with them face to face. This will lead to higher response rates and increases your sales potential.

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