177. The inside story of AEW with Keith Elliot Greenberg

In this engaging conversation, with Keith Elliot Greenberg (New York Times bestselling author and wrestling historian) we delve into the fascinating journey of All Elite Wrestling (AEW) from its inception to its current status in the wrestling world. We discuss Tony Khan's vision, the challenges faced in establishing a new promotion, the impact of the pandemic, and the significance of landmark events like the first Wembley Stadium show in 2024. The conversation also highlights the emergence of new wrestling stars and the collaborations with other promotions, showcasing AEW's influence on the wrestling landscape.   Takeaways Tony Khan's passion for wrestling began in childhood. AEW's inception was influenced by the indie wrestling revolution. The All In event was a pivotal moment for AEW. Tony Khan's resources and drive were crucial to AEW's success. The pandemic era forced AEW to innovate creatively. Wembley Stadium represented a significant milestone for AEW. AEW has opened doors for collaborations with other promotions. MJF and other new stars have emerged as key figures in AEW. The importance of established talent in building AEW's credibility. Wrestling is a form of art that resonates with fans emotionally.     Chapters 00:00 Introduction and Serendipitous Meeting 01:58 The Birth of AEW: Tony Khan's Vision 04:31 Tony Khan's Journey: From Fan to Promoter 10:54 The All In Event: Catalyst for AEW 14:34 Building a Wrestling Promotion: Challenges and Skepticism 18:04 The Launch of AEW: Press Conference and Initial Reception 21:14 Creating the First Match Card: Fantasy Booking in Action 23:14 Brody Lee: A Tribute and Impact on AEW 26:05 Innovative Matches: The Stadium Stampede 30:34 Forbidden Door: Collaborations with Other Promotions 34:28 AEW's Influence on Wrestling Styles 37:14 Emerging Stars: MJF and Others 40:28 Bringing in Established Talent: Moxley and Danielson 42:47 CM Punk's Return: A Complex Relationship 44:27 Kenny Omega: The Best Bout Machine 47:19 The Young Bucks: Pioneers of Modern Tag Team Wrestling 49:03 Wembley Stadium: A Milestone for AEW 51:51 Key Takeaways from the Book   You can the book here: This book is All Elite