177: The Obvious Choice with Jonathan Goodman

"Even if people should listen to you they won't unless you give them a reason to." Today, I am joined by Jonathan Goodman, creator of the Personal Trainer Development Center ($35M+ rev), fellow podcast host, and 12-time author. His latest book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way came out yesterday and I know you'll want to grab it ASAP! This episode is the perfect taster of what you can expect inside. We get into: - His "whales and minnows" philosophy - Why waypoints are more important to celebrate than goals - Why he wrote this book - Some inconvenient truths about business - Why you should always choose yourself - How to perform a 2-week test (and why you want to) - Tips to find your thing - His belief in a cycle of consistency and obsession, not "1% gains" - How you can catch yourself with a "wheels on the bus" checklist "Today, too many of us are pessimistically overinformed. Good information is not necessarily good advice for you." I have followed Jonathan for years and enjoy doing so because he is values-driven, brings a lot of clarity, and means what he says. Listen to our conversation, buy the book, and go follow him if you'd like to stay in touch @itscoachgoodman (on Instagram and Twitter). ----- ** If you enjoyed this episode, make sure to hit that subscribe button, like, and/or leave a comment. I appreciate each and every one! ** Prefer video (with closed captioning)? Head to YouTube: https://youtu.be/XRVkM4w9ZxE ----- Jonathan Goodman is the creator of the Personal Trainer Development Center ($35M+ rev) and host of the popular Obvious Choice podcast, a top podcast for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. In his latest book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way, Jonathan teaches you how to win in business without feeling like you have to win the internet. Originally from Toronto, Jon spends his winters exploring the World with his wife and son. Follow Jonathan Goodman: Twitter: @itscoachgoodman Instagram: @itscoachgoodman YouTube: Jonathan Goodman LinkedIn: Jon Goodman Podcast: The Obvious Choice Weekly Newsletter: 5 Reps on Friday Get Jonathan’s Latest Book:The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way ----- To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans… Sign up for my weekly newsletter: https://caryngillen.activehosted.com/f/25 Connect with me on social (I’m @caryngillen in all the places) Or grab this free resource I made just for you! 5 Ways to Make Coaching Your Marketing: https://caryngillen.lpages.co/5ways/ You can also get strategic about bringing in more money with the ⁠How To Get More Clients Intensive⁠: https://caryngillen.com/intensive/ If you think I’m the coach for you, you’re probably right! Message me to connect and we can figure out together where you fit.