#177 We Talk with Altra Running about Zero Drop Science, Wide Toeboxes, and Moving the Company "FWD"

Over the past decade, Altra has gathered a cult following, with their signature zero drop midsoles and anatomically shaped shoes. On this episode, Nathan and Matt interview Brian Beckstead, Co-founder of Altra, and Alex Lind, Senior Product Line Manager. They discuss the history of Altra and how it was formed from the ground up. They explore the place for zero-drop, "natural" shoes in the current world of max cushion everything. They also take a look at the future of the brand with the introduction of the FWD Experience (their first non-zero drop offering) and their new racing options like the Vanish Carbon and Mont Blanc. Chapters 0:00 - Intro 1:54 - A brief history of Altra 4:38 - Brian & Alex's roles 8:14 - The state of the shoe industry regarding zero drop and anatomical toe boxes 15:51 - Altra's goals designing shoes their way 22:37 - Alex's perspective on Altra's mission 25:01 - What Altra means by "natural" running 29:29 - What went into releasing the Altra FWD Experience 37:16 - Issues with creating zero drop shoes with new compliant foams 42:02 - How Altra designs shoes to accomodate different foot types 47:10 - Altra's innovation direction 53:10 - Is Altra looking at more non-zero drop offerings? And what about racing shoes? 57:39 - The science of Altra's Ego Pro foam 59:08 - How Altra designed the FWD Experience's excellent heel bevel 1:02:43 - Wrap-up This episode of the DOR podcast is sponsored by RunCare.org. Created by physicians, therapists, and trainers, RunCare.Org aims to help runners find healthcare providers that truly understand their needs  by providing a nationwide list of recommended providers who specialize in working with runners.  Each provider in the RunCare network has been vetted and evaluated so you know that you’re visiting someone who knows the value of your training and lifestyle. The list currently features over 50 doctors and physical therapists across the US and expanding to have providers in all 50 states.  If you are a doctor or physical therapist who specializes in working with runners and would like to join the RunCare Network, visit RunCare.org today to submit an application. At this time, there is no cost to be listed in the RunCare directory. RunCare’s goal first and foremost is to get the runners connected with the right providers. Visit runcare.org today to learn more.