177: Why Have a Mission Statement?

Summary How do you know if you're meeting your business goals? What do you do when you're facing a tough decision? A mission statement isn't just something to attract clients, it's mostly used as a guardrail during decision making and for making sure all of your staff are on the same page (if you have them). A mission statement helps give your work purpose and remind us that we are working towards something larger. It also gives us a standard to hold ourselves against and to continually strive towards. Topics on this episode: What is a mission statement? How do you use it? Pitfalls to avoid What about an elevator pitch? Ask a Pet Biz Coach Main takeaway: Your mission statement gives you purpose AND power to make the best decisions for your business. Full show notes and transcript Sponsored By: Automated CEO Promo Code: PSC20 for 15% off Pet Sitters Associates Promo Code: Confessional Support Pet Sitter Confessional