#177: Why Your Thought Leadership Isn’t Working (And How To Fix It) - roundtable with Justin Rowe, Rohit Srivastav

Why Your Thought Leadership Isn’t Working (And How To Fix It)Most B2B marketers and founders are investing in thought leadership—but seeing zero results.In this episode, we sat down with LinkedIn Ads expert Justin Rowe (Founder of Impactable) and SaaS marketing leader Rohit Srivastav (FleetPanda, S11s) to break down why your content isn’t landing—and what to do about it.We get into the biggest mistakes brands make, how to build an audience that actually cares, and how to get your founders and team to consistently create thought leadership without it becoming a chore.Tune in and learn:+ Why most thought leadership fails before it even begins+ How to build an audience of your ideal customers (from scratch)+ The systems you can use to generate expert content every weekThis episode is a must-watch for anyone trying to build brand, trust, and pipeline in 2025. Whether you’re a founder, a marketer, or just trying to stand out—this one’s packed with practical playbooks you can start using today..-----------------------------------------------------🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/coursesSUBSCRIBE to our channel: / @theb2bplaybook SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Why No One’s Listening to Your LinkedIn Content02:25 The #1 Mistake Marketers Make With Thought Leadership04:00 Talk With, Not At: Building Real Audience Connection06:15 How to Rebuild Your Audience From Scratch08:10 Rohit’s 30-Minute a Day LinkedIn Growth Playbook10:05 Justin’s 15-a-Day Strategy to Build a Dream Network12:35 Why You’re Still Not Breaking Through the Noise14:45 The “Pond vs Ocean” Content Strategy16:25 Founders Who Hate Posting: How to Get Them Started20:05 Should Founders or Brands Lead Thought Leadership?22:15 Corporate Pages Are Dead… Or Are They?26:35 How B2C Brands Are Crushing LinkedIn Creativity28:45 Rohit’s Simple Playbook for Founder Content32:10 What You Can (and Can’t) Outsource in Thought Leadership36:00 Running Thought Leadership Ads That Actually Work39:00 How to Measure Real Success in Thought Leadership41:10 Beyond LinkedIn: Where Else to Build Thought Leadership-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/demand-gen...S07 E177 - The B2B Playbook#demandgeneration #demandgen#b2bmarketing #b2b #b2bmarketing #sales