178: How 17-year-old Justin Kemperman and Brandon Monaghan Scaled to $500K in 3 Months (Start & Scale Student Spotlight – Part 3)

Welcome to the final installment of our three-part podcast series that’s shining the spotlight on successful entrepreneurs who hail right from our very own Foundr community! These passionate people are in the trenches daily doing what it takes to make their startup dreams a reality. If you haven’t listened to parts one and two, featuring Gamal Codner and Shannon Willougby, you can check them out right here and here. Today, we talk with Brandon Monaghan and Justin Kemperman, superstar entrepreneurs (one hasn’t graduated high school yet!) who developed a stellar brand and scaled their ecommerce business to half a million in sales in just 10 short weeks. After joining our Start & Scale ecommerce course, they realized they didn’t need to reinvent the wheel to make money in ecommerce. They just needed to improve upon an existing product and build a powerful brand around it. And, that’s exactly what they did. Their company, The Urban Lash, scaled so quickly that they didn’t have enough inventory to supply orders. They kept on growing, and Brandon and Justin recently sold their business for a nice profit and are ready to start the process all over again. In this power-packed interview, we go behind the scenes with Justin and Brandon and learn exactly how they scaled their business so quickly, what principles guided their growth, and what they have planned for the future. We are extremely proud of these guys and how rapidly they grew their ecommerce business. Way to go! Key Takeaways: The steps they took to rebrand an existing product and blow it up to $500k in sales The two strategies that created so much growth in such a short time The advertising strategy that allowed them to scale week after week and remain profitable The influencer marketing tactics they used to catapult their brand