178. How to Merge Cultures Without Losing Your Brand With Evan Holod, Michel et Augustin's

178. Struggling to scale your CPG brand in a new market without losing your identity? When you expand across regions—or even countries—you risk diluting the very story that makes you different. And if your story gets lost, so does your shelf velocity. In this episode, I sit down with Evan Holod, CEO of Michel et Augustin USA, to unpack how they brought an iconic French brand to the U.S. without sacrificing its roots. We discuss brand DNA, packaging that stops the scroll (and the shopper), why product must come before brand hype, and how to build community before chasing promotions. You'll learn how to translate culture into commerce, how to compete against dominant CPG giants, and how to leverage tribe-building to drive retail success. Go deeper into the strategies that help you grow sustainable, profitable sales. Get instant access on the show webpage: RetailSolved.com/session178