178. Make More Money with Less Marketing - Allan Dib

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP178    Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanmarketing    “Half the money I spend on advertising is wasted. The trouble is I don't know which half.”   Ever heard that saying?   That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it’s still kinda true. At least it is for many contractors.   Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing.   The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer.   So, today we’re going to talk about Allan’s 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.    See omnystudio.com/listener for privacy information.