#178 Mona Zia - Separating Yourself from Your Business

Daniel catches up with Mona Zia, Founding Director of Avant Tech. After moving to Australia in 2003, and an outstanding 17-year career in communications and payments, Mona started her tech development business in 2020. Since then, Mona's business has gone from strength to strength, growing her team of expert IT creators in Melbourne and Pakistan.  Daniel and Mona discuss the profound courage it takes to start a business in Australia and touched on Mona's determination to create a bridge between Australia and her homeland, Pakistan, through business. They further discussed how to seperate your personal brand from that of your business and why no marketing strategy beats the power of word of mouth.