178 - Patrick Kelly - Entrepreneurs: Focus on the Vision and You'll Win the Client

I bet our interview with Patrick Kelly has at least one Golden Nugget for every seven minutes of listening time. We talk about how having a vision is especially important to entrepreneurs when they don't have capital, real experience, or an established brand. But we also get into taking initiative and pushing forward, how relationships can lead to all kinds of introductions, and how resourcefulness can be more important than resources. And it's crazy, but no matter the guest, the topics of humanizing your brand, building trust, and gaining your clients' trust always enter the conversation. Key Points Patrick's experience trying to get investors to back his product proves that when something doesn't go the way you had hoped, it doesn't mean that something better didn't happen. Great entrepreneurs are ones who can sell a vision without any tangible proof that their idea is going to work. While the problem isn't restricted to financial professionals, many typically don't properly measure the success of their marketing, and they end up trying and discarding tactics with little data. If you're not accurately measuring the effectiveness of your marketing, you don't know what's working and what isn't. Don't be discouraged by a lack of direct leads. A consistent presence, retargeting, dozens of touchpoints over months of time, Facebook ads, video text messages, and more … all your marketing efforts go toward building mindshare around your brand so that when people think of an industry, they think of you.   Action Item First, make sure you have a strong vision. It should be big enough so others can see their visions coming to fruition if they buy into yours. Then ask yourself, "Am I selling my vision with passion?" Connect You can connect with Patrick by emailing him at [email protected]. Resources If you "hate the freakin' maybes" as much as Luke, then listen to Episode 172, "How to Overcome Any Objection." In this Silver Dollar episode, Luke and Josh explain a three-step process to squash the maybes and other types of objections.