178: Target Upcoming Birthdays On Facebook

What this episode covers

Did you know you can set up ads to target upcoming birthdays? Let’s say you run tours or provide accommodation of New York. You can create a Facebook ad to target those within your area who have an upcoming birthday. Your offer could be a discount code with a free bottle of bubbly or a 2 for 1 meal offer to celebrate. With Facebook custom audience option, you can even target your past customers in the same way, enticing them back to celebrate their special day. Make them feel special.

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