#178 - That Time I Closed My 'Successful' Membership

Yep, you read that right. I closed a profitable membership. And no, I haven’t lost my mind.This week on ReWild Your Business, I’m pulling back the curtain on why I shut down The Collective, even though it was making money, and what that decision taught me about alignment, sovereignty, and refusing to run my business on “shoulds.”Because here’s the truth: profitable doesn’t always mean sustainable. And if something doesn’t feel good, I’m not dragging it along out of fear of what people might think. (Spoiler: most of the time, no one’s thinking about you as much as you imagine anyway.)In this episode, I share:The real reason The Collective never worked for me (even though it looked shiny on the outside).Why ignoring your own values in favour of business “rules” will always bite you in the arse.How I handled closing it down with integrity, and turned it into an opportunity.The surprisingly liberating power of changing your mind in public.If you’ve ever felt stuck in an offer that drains you, scared of being judged for pivoting, or secretly relieved at the idea of burning something down… this episode is your permission slip. ✨ Journaling Prompts to Take This Deeper:- Where in my business am I holding onto something just because it “works,” even if it doesn’t feel good?- What old story about myself (e.g. being flaky, inconsistent, or not seeing things through) do I need to rewrite into a strength?- If I gave myself full permission to change my mind publicly, what would I stop, start, or reshape right now?If this episode gives you the nudge you need to cut loose the thing that isn’t working, I’d love it if you’d leave me a 5-star review on Apple Podcasts. It means the world and helps more wild-hearted women find this show.💡 Links & Mentions:Workshops– including All of You, my unapologetic deep dive happening this week: gillmoakes.com/workshopsThe Coaching Business AcademyIf you're beyond ready to grow your coaching business, The Academy could be your perfect next step: https://gillmoakes.com/academy This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com