178: The training your tasting room staff needs | Marketing Tip Monday

Employees who are regularly trained and educated report higher levels of motivation, performance, company loyalty, and more. Yet, almost 52% of employees in the food and beverage industry only receive training when they join their organization. Of those that do receive regular training, only 4.5% receive training about their company's mission and values (TalentLMS, 2019). Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this week's Marketing Tip, we are sharing how the brand-new, Our Sustainable Story series is the perfect tool to use to train your tasting room, sales, and marketing teams. If you aren't regularly providing training and education for your staff, especially on your company's mission and values, you're missing out on opportunities to create a stronger, more dedicated workforce! One way tasting room managers can educate their staff on the company's mission and values is to have continual conversations about what your brand is up to behind the scenes, i.e., your sustainability efforts. The latest tool for your team Our Sustainable Story is the latest addition to our arsenal of tools to help empower your staff. We created this tool to help you identify and communicate 7 sustainable practices that are specific to your company. Complete the worksheet as a training and conversational exercise for your team at your next staff meeting. We highly encourage you to invite your farmer so they can describe what sustainability looks like out in the vineyard. Worksheet for Print | Worksheet for Electronic Filling SIP Tip: see an example from Niner Wine Estates! Share your Sustainable Story Regular training for your staff leads to more skilled, informed, and satisfied employees. Plus, after completing this exercise, your staff will be geared up with several unique sustainable stories to share with clients during tastings (a practice that we know can lead to more wine sales!). They're coming! Sustainable Stories from SIP Certified Members Ready for some Sustainable Stories from SIP Certified members? The next Marking Tip will share how Vina Robles displays tremendous Social Responsibility by giving back to the community and environment they call home. Stay tuned for more Marketing Tip Mondays, where we will help you explore ways of incorporating your brand's sustainable practices into your messaging. Check out the show notes to download and complete your own Sustainable Story Worksheet, an example from Niner Wine Estates, and to sign up for our biweekly Marketing Tips newsletter. Until next time, this is Sustainable Winegrowing with the Vineyard Team. References: **SIP Smart Training online course Marketing Tips eNewsletter Niner Wines Estates protects the people and the planet Our Sustainable Story Worksheet for Print Our Sustainable Story Worksheet for Electronic Filling What's your Sustainable Story? SIP Certified Vineyard Team