178: The Worst Promotional Strategies

In the rapidly changing digital landscape, where every artist is capable of building their own platform and people are more accessible than ever, there tends to be a belief that overnight success happens all the time. We are frequently given abbreviated stories about how artist blew up simply by promoting themselves to everybody they could. This has created a situation where artists are promoting themselves more than ever, but often having less results due to how they are promoting themselves. In this episode, we break down the ten worst promotional strategies that we see nowadays, so hopefully you can avoid them and ultimately get more people to actually pay attention to what you're doing. Learn more about your ad choices. Visit megaphone.fm/adchoices