178. Three Key Frameworks for Innovation in Design with Bob Moesta | Digital Transformation

How do you take your disruptive ideas and quickly turn them into products consumers want?   Bob Moesta is a one-man innovation engine. He’s the principal architect of the jobs-to-be-done theory along with Harvard Business School professor Clayton Christensen. He’s Founder, President, and CEO of the Rewired Group, a consulting firm dedicated to helping companies innovate better, cheaper, and faster. They’ve done so for over 3,500 products and services across countless industries. We speak about the challenges he faces in helping companies rethink how they do business, and his new book, Demand-Side Sales.   Resources: LinkedIn: linkedin.com/in/bobmoesta Read: Demand-Side Sales   Learn more and get the full show notes at: 3PillarGlobal.com