179: 13 sales mistakes founders make

Cybersecurity company founders rarely have much experience selling and are suddenly asked to pick up this skill without any training in a high-stakes environment.  They don’t want to waste valuable time with prospects!In this episode, learn 13 mistakes founders make when selling, including…Not asking GREAT questionsTrying to convince prospects to buyThinking only about technical capabilitiesDon’t have a plan for what they want a prospect to rememberYou might also like the following:178 - How to be valuable on a sales call with Amanda Carvahlo, Sales Director at Gytpol169: Differentiate your product so prospects remember105: Jay Wallace, VP of Worldwide Sales at Rumble, talks building a sales team Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.