179: A master brief writer on briefs.

Lance Saunders, strategic consultant and an adjunct professor at York University in Toronto, returns to The Brief Bros. to talk about the inaugural essay he contributed to my blog titled, "Beyond The Brief." It's all in celebration of the recent addition of more than 50 briefs to the Creative Brief Archive, a repository of finished briefs available free to anyone who signs up. The Archive now has about 80 creative briefs, written by both professional brief writers and student brief writers. It's a growing collection, and I ask you to spread the word. I'm also looking for more, more and more creative briefs to add to this collection. I am not playing gate keeper: All briefs are welcome because all briefs can teach us something. Reminder: For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.