#179 - Der richtige Umgang mit Saisonalitäten bei Amazon

In dieser Episode steht das Thema "saisonale Produkte bei Amazon" im Fokus. Florian und Mareike beleuchten verschiedene Strategien für saisonale Produkte und liefern dir dabei heiße Tipps, wie du deine Werbekampagnen perfekt an saisonale Schwankungen anpasst. Außerdem erfährst du unverzichtbare Insights, um vor Weihnachten deine Performance auf ein neues Level zu heben!Alle Themen der Episode im Überblick: Intro (00:00 - 01:37) Amazon News der Woche (06:18)Was ist der Unterschied zwischen Saisonalitäten und Sale-Aktionen? (13:24)So kannst du deine Kampagnen in puncto Saisonalitäten strukturieren (17:49)Solltest du deine Kampagnen in der Nebensaison pausieren? (23:04)Budget- und Gebotsstrategien: Tipps im Umgang mit Saisonalitäten (25:06)Saisonale Keyword-Strategie (33:02)Du bist dran: Die Hörerfrage (35:59)Zusammenfassung und Fazit (38:01)Links & Ressourcen:Webinar zum Thema “So gelingt dein Produktlaunch auf Amazon”Du möchtest auch deine Kampagnen vollautomatisiert steuern? Mit dem ADFERENCE Amazon PPC Tool ist das gar kein ProblemDeine Checkliste für WeihnachtenFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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This episode is 38 minutes long.

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This episode was published on December 6, 2023.

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