#179 - It's No Longer The Wild West on YouTube, So Protect Your Content

What if you discovered that someone other than yourself was making money off of our creative content? What if a big brand was using your music as part of a marketing campaign without your knowledge? What could you do about it? You can't have value to your copyright if you don't assign value to it. Technically, all things online are governed by the Digital Millennium Copyright, but that act was written back in 1998, and things have changed a great deal since then. Ad Rev came along in 2011 to help people with their YouTube content ID and work to make sure that you, as the content owner, claim and receive what is due to you. Noah Becker, who is the founder and President of AdRev, walks us thru what it takes to ensure that your music is protected on such social platforms as YouTube. We talk about how content ID/monetization works and why it is important to ensure a content ID. AdRev is celebrating its 10th anniversary in the music industry, with over 100 million subscribers in-network and having paid $250 million in revenue to rights owners. www.adrev.net The Business Side of Music ™ © 2021 Lotta Dogs Productions LLC Showrunner and Executive Producer Emeritus: Tom Sabella Producer and Host (the guy who has a face for podcasting): Bob Bender Co-Producer - Audio/Video Editor (the man behind the curtain): Mark Sabella Director of Video and Continuity (the brains of the entire operation): Deborah Halle Marketing and Social Media (all knowing): Sarah Fleshner for 362 Entertainment All Around Problem Solver (and Mental Health Therapist for us): Connie Ribas Recorded inside an old beat up Airstream Trailer located somewhere on what's left of Music Row in Nashville TN (except during the Covid 19 pandemic, then it's pretty much been accomplished VIA Zoom or over the phone, with the exception for those fearless enough to come to Bob Bender's dining room… and there have been a few that have survived). Mixed and Mastered at Music Dog Studios in Nashville, TN Editing and Post at Midnight Express Studio located in Olian, NY Production Sound Design: Keith Stark Voice Over and Promo: Lisa Fuson Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy.  Website: If you would like to be a guest on the show, please submit a request to: [email protected] If you're interested in becoming a sponsor for the show, let us know and we'll send you a media / sponsorship kit to you. Contact us at [email protected]