179: There is more to video than YouTube

What this episode covers

We all know that YouTube is the best place to publish video not only for brand exposure, but if you contain your website in the description, it is great for backlinks to. But YouTube is not the only one. If you create regular video, also publish these to Vimeo and Dailymotion. Whatever platform you use, please make sure you don’t simply link to your home page. You should link to specific products relating to the video you publish as this will also increase the rankings of your product pages.

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