179: TikTok: Waste or Worth Your Time?

Let's start here: TikTok is not for everyone. One of the newer social media apps on the block is distracting, addictive, and  potentially dangerous if you overshare information. However, the app has some advantages over its competitors. TikTok is an easy-to-use tool with digestible video clips, making it a marketer's dream.Listen to tikTok in 10 minutes (or close to it). Follow me on TikTok. Listen + Subscribe on Spotify or Apple Podcasts© Molly McPherson 2022 Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...