18. Antidote for Overwhelmed Ineffective Marketing: The Editorial Calendar

My chat with Jody Halsted, owner of Ireland Family Vacations for episode 13 was a great reminder of the importance of creating content that will drive business to your practice. But there is actually a different kind of marketing tool that can solve our growth and monetization woes.The thing is, this strategy is not the same for everyone. In fact, I've had multiple times in my marketing life where I have been tempted to do too much on too many platforms trying to be too many things for too many people and I've always regretted it. So what am I talking about?In this episode, I'll take you step by step through the process of creating content that will work all year long no matter what social media platform (that includes blogging and podcasting) you choose. How? Long and short of it; be consistent and avoid confusion.So would you benefit from joining every social media platform, or maybe just creating quality content for your ideal client on a few key platforms?This is a question I know many people wrestle with. There is no one size fits all answer, but I hope the perspective I share today will help you make the best long-term decision for your practice, and your balanced mental health.Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.