EPISODE · Jul 15, 2025 · 1H 1M
#18: Any Dumbass Can Do It - A conversation with former 25-year CEO of WD-40, Garry Ridge, about culture, purpose and performance
from The Story Effect
Garry Ridge cracked the code on how to grow business by putting people in the center of the strategy. He led the WD-40 company into extraordinary global success and shares some of his secrets in the book, 'Any Dumbass Can Do It." On this episode, he shares a little more of the story behind the story. Additional Resources: Connect with Garry: https://thelearningmoment.net/ Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Cultural roots shape our humility and approach to success. Intentional leadership involves bringing your best self to every interaction. Transforming toxic leadership requires awareness and intention. Creating a positive culture at WD-40 was a journey of learning and growth. Values should be enduring and guide decision-making.
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#18: Any Dumbass Can Do It - A conversation with former 25-year CEO of WD-40, Garry Ridge, about culture, purpose and performance
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