18: Authentic Marketing That Feels Good to Create with Joanne Homestead

What if marketing could feel more like self-discovery than strategy? In this episode of Redefining Us, Stephanie Konter-O’Hara sits down with Joanne Homestead, founder of Desk Plant Creatives, to explore how soulful storytelling can transform email marketing into a powerful tool for connection and authenticity. Joanne shares her journey from educator to email copywriter and how a memoir class unexpectedly led her to discover the impact of personal stories in business.We talk about the importance of aligning with your values, navigating vulnerability, and embracing the “zero draft” mindset to overcome perfectionism and overthinking. Whether you're a purpose-driven entrepreneur or a creative professional, this conversation will help you reframe marketing as a relationship-building practice rooted in your unique voice and lived experience.Connect with Joanne: https://deskplantcreatives.com/https://www.instagram.com/desk.plant.creatives/https://www.linkedin.com/in/joannehomesteadcopywriter/https://linktr.ee/deskplantcreativeshttps://www.facebook.com/deskplantcreativeshttps://www.youtube.com/channel/UCFUrIBT0zKKUr4Hq4g5-XfQFree gift: subscribepage.io/3_simple_steps_to_irresistibly_entertaining_emails_that_sellPlease leave us a review or rating! These help get the show out to more women like you wanting to have these conversations.Would you like to chat more about this episode's topic? I would love to continue our conversation over on Instagram! @wellmindedcounselingI wrote a book! Becoming Mommy: Aligning with yourself and finding your voice during pregnancy and motherhood, available at all major retailers - https://www.amazon.com/dp/B0DZT9P3RB?ref=cm_sw_r_ffobk_cp_ud_dp_KFT90ZBDS48FDGG6DH5X&ref_=cm_sw_r_ffobk_cp_ud_dp_KFT90ZBDS48FDGG6DH5X&social_share=cm_sw_r_ffobk_cp_ud_dp_KFT90ZBDS48FDGG6DH5X&bestFormat=trueWhere to find more from Redefining Us:Website: wellmindedcounseling.com/redefining-us-podFacebook: https://www.facebook.com/wellmindedcounselingInstagram: @wellmindedcounselingIf you want to support the show so we can continue sharing this content with others like you, you may do so here at, Buy Me A Coffee. From the bottom of our hearts, thank you!