Building a Guitar Academy into a Passive 6-Figure Online Business and Getting Over 30 Million Views on YouTube with Tobias Rauscher (Ep 18)

Learn how a self-taught musician used creative teaching and audience building to create recurring income on his terms. ============================ Get the Monday Minute my weekly email with 3 personal recs for travel, culture, and living beyond borders you can read in 60 seconds. ============================ ON THIS EPISODE Tobias Raucher shares his story of being unable to sing or read music and yet teaching himself by ear to be a modern percussive finger-style guitarist. He explains why he became so passionate about this form of music and how he started creating and performing his own songs on his YouTube channel which now has over 300,000 subscribers and has gotten over 14 million views on a single video. He then shares the story of his entrepreneurial trajectory, including lessons learned from his first failed business venture in his home country of Germany. He goes on to explain how he then built his Guitar Academy into an online business that generates him 6 figures/year in net passive income. The membership site teaches students not only how to play his songs but teaches the actual creative process for creating their own original songs as well. He also talks about strategies for building audience on YouTube, and outlines the biggest mistake that most musicians make when trying to build a fan base. He then discusses his “Tube Accelerator” business where he teaches musicians how to most effectively build audience on YouTube. He also explains his latest project of creating an online “Digital Lifestyle Conference” that interviews successful location independent entrepreneurs. He concludes by sharing how he structures his personal work/travel lifestyle, his top book and app recommendations, and his number one tip for early-stage entrepreneurs. → Full show notes with direct links to everything discussed are available here. ============================ FIND YOUR NEXT EPISODE Explore The Maverick Show Starter Packs — some of my favorite conversations curated by theme so you can easily find the episodes that match your interests. ============================ FREE RESOURCES FOR YOU See my Top 10 Travel Apps See my Top 10 Books that Shaped the Way I Travel See my 7 Keys For Building A Remote Business (Even in a space that’s not traditionally virtual) Watch my Video Training on Stylish Minimalist Packing so you can join #TeamCarryOn See the Travel Gear I Use and Recommend See How I Produce The Maverick Show Podcast (The equipment, services & vendors I use) ============================ ENJOYING THE SHOW? Follow The Maverick Show on Instagram and DM Matt to continue the conversation Please leave a rating and review — it really helps the show and I read each one personally Support the show by buying me a coffee — espressos help me produce significantly better podcast episodes!