#18: Building Brands and Websites: The Art of Customer-Centric Web Design – Tin Majetić

In his first-ever podcast appearance, Tin Majetić, a web designer based in Pula, Croatia, shares his insights on website design practices and the importance of understanding the target audience.He emphasizes the need to create websites that cater to the customer rather than personal preferences. Tin discusses the benefits of using Wix and Squarespace for simple websites and highlights common mistakes to avoid. He also emphasizes the importance of testimonials and social proof in building trust. Tin shares his preference for collaborating with other freelancers and offers tips for creating effective one-pager websites. He concludes by discussing the characteristics of "good fit" and "no fit" clients and the importance of personal branding.Key takeaways: Design websites that cater to the target audience rather than personal preferences. Use Wix and Squarespace for simple websites, but invest in professionally done websites for long-term success. Avoid common mistakes such as using too many fonts and colors, neglecting copywriting, and not including a call to action. Include testimonials and social proof to build trust with potential clients. Collaborate with other freelancers to provide a comprehensive service. Consider the benefits of one-pager websites for specific products or services. Personal branding can be powerful, but it depends on the individual's goals and strategy. Focus on clients who align with your values and can benefit from your expertise.Here's where you can connect with Tin: ⁠⁠LinkedIn⁠⁠ ⁠Website_______________________________________ Let's connect on LinkedIn:⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠ You can donate and support this podcast here:⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlockedThank you and see you next week!