#18. Building Human Connection Through Mobile Puzzle Games - Anastasia Zaiceva (ZiMad)

What do mobile jigsaw puzzles have to do with tugging on human heartstrings? In this episode, Anastasia Zaiceva, the Chief Communications Officer at ZiMad, a reputable mobile game developer and publisher, reveals how branding can be used as a tool to evoke emotions and build relationships around mobile games. Questions Anastasia answered in this Episode:Why has ZiMad put a big emphasis on communications?Where do you put most of your energy? Is there a particular initiative you’ve been focused on over the last year in communications?With something like a jigsaw puzzle, how do you approach the idea of emotion? And how do you separate it from entertainment?Timestamp:6:21 Anastasia’s background in mobile gaming13:50 About ZiMad15:58 Communications vs user acquisition17:50 Building community around games21:48 Puzzle packs & love stories28:30 In-game features that connect peopleMentioned in this Episode:Anastasia Zaiceva’s LinkedInZiMad